Digital sales room + deal intelligence
Win more of the deals you demo.
AfterDemo turns every demo into a proposal your buyer can share and sign, shows you who’s reading it, and tells you which deals will close, and why.
Opened byDanaShared withPriya in FinanceBusiness casecreatedAcceptedEverything after the demo, in one place
Six tools that work together, from the first follow-up to the signed deal, and on to the next quarter.
Digital Sales Room
One page with your answers, pricing, files and a business case they can forward to whoever signs.
How it worksProposal Tracking
See who opened it, what they read, and who they passed it to.
How it worksSales Forecasting Tools
A forecast built from your real win rates, not hopeful deal stages.
How it worksDemo Coaching
Every demo scored on what makes deals close, with what to fix next time.
How it worksIdentify Objections and Build Close Plans
Every objection across your calls, playbooks from the deals you won, and a close plan for each deal.
How it worksReporting and Analytics to Uncover Blind Spots
Where deals stall, how long they really take, and whether you’re on plan.
How it works
The demo went great. Then, silence.
You send the recap, the deck, the pricing and three links. Your buyer has to piece it together and argue your case for you. And you have no idea whether any of it was read.
| Today | With AfterDemo |
|---|---|
| A PDF, a deck and three links, buried in one email | One page that holds all of it |
| Your buyer has to rebuild your pitch for their boss | They build a business case on the page, in a few clicks |
| “Did they even open it?” | You see what they read, and who they shared it with |
01 / 06
Digital Sales Room
One page your buyer can share, build a business case on, and sign.
Paste the call transcript or your notes, and the proposal starts from the problems your buyer described, in their words, with how you solve each one. Add videos, files and pricing with one-, two- and three-year terms side by side. Your champion builds the business case for their approver in a few clicks, and shares their own link with everyone who has a say.
- Built from the call, approved line by line by you
- A business case for whoever signs off
- No login for buyers, ever
- Team templates, so every rep sends your best version
Build your business case
Confirm what matters to you. We’ll write it up for whoever signs off.
- The monthly report takes two days by hand
- Leadership sees the numbers too late
- Data is spread across spreadsheets
02 / 06
Proposal Tracking
Know the moment they open it, and what they read.
See every visit, the time spent on each section, and who it went to next, so your follow-up lands on what they actually care about. The follow-up email is drafted in your own writing style, and every sent and accepted proposal is logged on the HubSpot deal.
- Opens, return visits and time on every section
- Who it was shared with at the buyer’s company
- Follow-ups drafted in your own words
Northwind Logistics
Opened 3 times · shared with Finance
- What we heard1m 40s
- Pricing4m 05s
- Business case2m 30s
- Security answers0m 41s
03 / 06
Sales Forecasting Tools
Know where the quarter will land, weeks before it does.
AfterDemo forecasts from what actually happens to your deals: how often deals like each one win, at each step and for each product, and how long your wins really take. You get a number, a range, and how it splits by rep and by product.
- Won deals, open deals and booked demos, added up
- By rep and by product
- Tested against your past quarters
This quarter · 41 days left
ExampleLikely to land
$412k$368k to $455k
- Already won$186k
- From open deals$171k
- From demos not held yet$55k
04 / 06
Demo Coaching
Every demo scored on what makes deals close.
Each call is read for the five things that qualify a deal: a buyer actively evaluating, clear pain, a timeline, a budget and a decision-maker involved. Reps see what went well and what to ask next time. Managers see every rep’s demos side by side.
- Scored from the call transcript, automatically
- What went well and what to fix, in plain words
- Every rep’s demos side by side
Northwind Logistics
Demo · Sam · 42 minutes
- Actively evaluating
- Clear painTwo days a month on the report
- TimelineLive before the new year
- BudgetBudget unclear
- Decision-maker involved
Went well
Got the cost of the manual report in their own words.
Next time
Ask who approves the spend, and by when.
05 / 06
Identify Objections and Build Close Plans
Hear every objection before it costs you a deal.
AfterDemo listens across your calls for the objections that keep coming up, and how those deals end. Each one gets a playbook: what usually sits behind it, three ways to answer it, and what your answers in won deals had in common. Every deal gets a close plan: what’s confirmed on budget, authority, need and timeline, the exact question to ask next, the risks and the next steps.
- Recurring objections, ranked by how often they come up
- Playbooks grounded in the deals you won
- A close plan for every deal
Objection · heard in 9 demos
Example“We’d need to see it work with the tools we already use.”
What worked in the deals you won
- Show it running on their own data, on the call
- Offer a short pilot with one team
Close plan · Northwind Logistics
- Budget
- Authority
- Need
- Timeline
Next step: ask Priya what Finance needs to approve it this quarter.
06 / 06
Reporting and Analytics to Uncover Blind Spots
See every deal, from demo to decision.
Every proposal, email and meeting becomes a clear picture of your pipeline: how long deals really take, whether you’re on plan, and where they slip away. Click around. This is the real thing.
Every deal's path, day by day. Pick one to see each email, call and proposal visit.
From the demo to a decision
The typical path of a won deal at Tallyfox, one lane per product. Pick one deal under Show to see its own story.
Tallyfox Pro won deals
8 deals
47 daystypical, demo to signedhalf take 40–47
Tallyfox Team won deals
20 deals
28 daystypical, demo to signedhalf take 26–31
Won deals had 1.8× the touches and 4× the buyer emails.
Touches
Emails back from the buyer
Median per deal · 28 won, 42 lost · won deals kept up 5 touches a week after the demo
Open deals running light
Less activity than won deals had, two weeks or more after the demo.
Day 58: $298,806 sent, against $225,752 by day 58 of Last quarter (ahead by $73,054).
Example data from Tallyfox, a fictional company.
Reading a proposal someone sent you?
Here’s exactly what the sender can and can’t see. No fine print.
No loginneededWhat the sender sees
- That you opened it, and when
- Which sections you read, and for how long
- Who you shared it with, if you share it from the page
- What you type in: your name if you accept, your answers if you build a business case
What you never have to do
- Create an account, log in or install anything
- Have your network address stored: repeat visits are counted with a one-way hash
- Be followed by advertising or analytics trackers on the page
- Turn up in search: proposal pages are kept out of search engines, and a link stops working when the sender archives it
One price. Every feature.
No tiers, no add-ons, no “talk to sales” for the useful parts. You pay for your own team; your prospects, and anyone they share a proposal with, are always free.
How we compare, with sources$39per user, per month
Or $399 per user, per year, billed annually: save 15%.
- Every feature, no tiers
- 30-day free trial, no credit card
- Unlimited proposals, and your prospects are free
Free proposal templates, ready to send.
Business proposals, quotes, estimates and templates for your industry, each with a filled-in example. Copy one today, or send it as a live proposal your client can accept in one click.
- ProposalsBusiness proposal template
- ProposalsSales proposal template
- Deal documentsSales one pager template
- Deal documentsBusiness case template
- Deal documentsMutual action plan template
- Deal documents12 sales follow-up email templates
Need numbers first? Try the free sales target calculator, ROI calculator or business case playbook.
Questions people ask first
Something else? Ask us. A person reads every message.
I received a proposal sent with AfterDemo. What can the sender see?
That you opened it and when, which sections you read and for how long, who you shared it with from the page, and anything you type in, such as your name if you accept. You never need an account, your network address isn't stored, the page carries no ad or analytics trackers, and it's kept out of search engines.
Does my prospect need an account or a login?
No. They click the link and read — no account, no password, nothing to install. If they share it from inside the proposal, each colleague gets their own link, so you can see who read what.
How long does it take to set up?
Most of setup is writing the sections you'd send anyway. Sign up, add your company details and your pricing, and your first proposal can go out the same day. There's nothing to install and no admin to configure.
Is this just a PDF tracker?
No. The proposal is a web page, not a file: your pricing, the problems they told you about and how you solve them, videos and files, and an accept button. You see what they read section by section, not just that they opened it.
Is my data safe?
Your data sits in a database on AWS in the United States, encrypted in transit and at rest, and each company's data is walled off from every other company's inside the database itself. Proposal links are random and unguessable, are kept out of search engines, and stop working the moment you archive the proposal.
What happens after the 30-day trial?
The trial includes everything and asks for no card. When it ends you can subscribe at $399 per user per year, or $39 per user per month. Nothing is ever charged unless you subscribe.
Where is my data stored?
In the United States: the database on AWS us-east-1 through Supabase, and the app on Vercel.
Can my whole team use it?
Yes. Owners and admins look after the templates and the section library for everyone; sellers build and send their own proposals, which stay private to them unless they share them with the company.
Does it replace our CRM?
No — it works beside it. If you use HubSpot, every sent and accepted proposal is logged on the deal automatically.
Your next demo deserves a better follow-up.
- 1Sign in with Google, or with your email.
- 2Add your company details and your pricing.
- 3You can send your first proposal the same day.
Accepted